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Blenz Welcomes Matthew Smith as President

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Matthew Smith Appointed as President of Blenz

Blenz is pleased to announce the appointment of Matthew Smith as President.

Matthew brings both continuity and deep brand knowledge to the role, having been part of the Blenz family for the past five years, most recently serving as Vice-President. During this time, he worked closely with franchise partners, support teams, and leadership to help strengthen operations, support growth, and reinforce Blenz’s people-first culture.

As President, Matthew is excited to thoughtfully reinvent Blenz through small, intentional upgrades that enhance the guest experience while staying true to the heart of the brand: the people and the community.

At Blenz, coffee has always been the excuse; human connection is the point. Under Matthew’s leadership, the brand will lean further into this philosophy by introducing more moments that deeply impact you, our guest. We recognize that your local cafe becomes a second home to you, a part of your daily routine. Matt’s heart is that your neighbourhood Blenz would be that for you.

“Blenz already has a strong foundation built on people and community,” says Matthew. “Having spent the last five years with the brand, my focus is on building on what works, supporting franchise partners, empowering teams, and adding thoughtful touches that make everyday moments more meaningful.”

As President, Matthew will continue working closely with franchise partners and support teams to guide Blenz’s growth responsibly, both in Canada and internationally, while remaining grounded in the brand’s mission: to put a smile on your face and a glow in your soul.

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